The new book by Dr. Frank M. Sorokach

When a customer asks AI for a recommendation, will your business be the answer?

Modern Marketing and Search Optimization is a practical and low-tech guide for small business owners who want to be found on both traditional search engines and AI platforms. When someone asks AI for a recommendation, it often names just one business or a handful. This book skips the jargon and focuses on what to do, why it matters, and what order to do it in.

Start where you are, with no technical background or marketing budget required.

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Inside, you'll learn the importance of:

  1. building a topic cluster that describes your business the way customers think about it
  2. optimizing your Google Business Profile and website
  3. earning and responding to Google and Yelp reviews
  4. extending your reach through social media, maps, Reddit, directories, and video
  5. using AI to evaluate your business and your competitors
  6. putting it all into practice with a 90-day plan

From the book

  1. Chapter 1Your Business and the Topic Cluster“The more precisely you explain your services, the more opportunities you create to appear in customer searches.”Read the chapter
  2. Chapter 4Google Reviews“A negative review can become an opportunity to demonstrate excellent customer service.”Read the chapter
  3. Chapter 6Google Posts and Paid Advertising“A single customer question can become a detailed website article, a concise Google Post, and a Facebook or Instagram update.”Read the chapter
  4. Chapter 12Long-Form Video“Trust and thought leadership grow out of effective storytelling.”Read the chapter
  5. Chapter 16Self-Analysis with AI“You don't need to be a data scientist to analyze your business.”Read the chapter
  6. Chapter 19The 90-Day Implementation Plan“Learning without doing ensures you will get the same results you have always experienced.”Read the chapter

All 19 chapters

The author

About the Author

Dr. Frank M. Sorokach is an entrepreneur, author, educator, and speaker. He is a leadership and management expert with both practical and academic experience. His general focus is on organizational improvement through the development of systems and personnel. He has thirty years of applied management experience in varied disciplines and has been a faculty member at Penn State University since 2012, where he is an Associate Teaching Professor of Business and Economics.

More about Frank at sorokach.com
Dr. Frank M. Sorokach

Start where you are.

Buy on Amazon