From the book

Chapters

Every chapter of the book, in order, grouped by the book's five parts.

  1. Introduction“Today, businesses must begin positioning themselves for how consumers will search tomorrow.”Read the chapter

Part 1 Foundation

  1. Chapter 1Your Business and the Topic Cluster“The more precisely you explain your services, the more opportunities you create to appear in customer searches.”Read the chapter
  2. Chapter 2Google Business Profile“For small businesses with limited marketing resources, establishing and maintaining a complete Google Business Profile should be the highest priority.”Read the chapter
  3. Chapter 3The Website is Still the Center of Activity“If you believe your business no longer needs a website, think again.”Read the chapter

Part 2 Reputation

  1. Chapter 4Google Reviews“A negative review can become an opportunity to demonstrate excellent customer service.”Read the chapter
  2. Chapter 5Yelp Business Profile and Reviews“Ignoring it because you dislike the platform is not a sound business strategy.”Read the chapter

Part 3 Expanding Your Reach

  1. Chapter 6Google Posts and Paid Advertising“A single customer question can become a detailed website article, a concise Google Post, and a Facebook or Instagram update.”Read the chapter
  2. Chapter 7Facebook, Instagram, & LinkedIn“The objective is to establish a sustainable routine rather than pursue perfection.”Read the chapter
  3. Chapter 8Apple Maps & Bing Maps“The broader lesson is that modern search optimization should not depend on a single platform.”Read the chapter
  4. Chapter 9Reddit & Quora“The fundamental shift in Reddit is from controlling the information to contributing to the conversation.”Read the chapter
  5. Chapter 10Public Relations & Press Releases“Many business owners underestimate the newsworthiness of their activities.”Read the chapter
  6. Chapter 11Directories & Backlinks“The objective isn't to appear in every directory on the internet. It's to appear in the directories that matter to your customers.”Read the chapter

Part 4 Content

  1. Chapter 12Long-Form Video“Trust and thought leadership grow out of effective storytelling.”Read the chapter
  2. Chapter 13Short Form Video“Think of short-form videos as little appetizers that leave customers hungry for more.”Read the chapter
  3. Chapter 14Simple Marketing Tactics You Control“The more you know about your customers, the more effectively you can market to them.”Read the chapter
  4. Chapter 15Creating a Marketing Editorial Calendar“The key is getting information out of your head and onto paper.”Read the chapter

Part 5 Measure and Refine

  1. Chapter 16Self-Analysis with AI“You don't need to be a data scientist to analyze your business.”Read the chapter
  2. Chapter 17Industry and Competitor Analysis with AI“Analyzing competitor reviews provides an inexpensive form of market research.”Read the chapter
  3. Chapter 18Simple Technical Search Engine Optimization“Simply put, customers shouldn't have to wait longer for your website to load than they do for their pizza to arrive!”Read the chapter
  1. Chapter 19The 90-Day Implementation Plan“Learning without doing ensures you will get the same results you have always experienced.”Read the chapter